Member Monday: Birk Creative
JinJa Birkenbeuel is the CEO of Birk Creative, a brand strategy and professional training and development agency that collaborates with enterprise-level and enterprise-thinking businesses small and global to creatively help them reach their customer, stakeholder and supplier acquisition goals through branding, advertising, design and technology. The firm is also a full stack WEB/IT design and development firm with verticals in technology, energy, education, transit, B2B, retail and small business. Birk Creative diverse business advisers are leaders from across the United States including baseball legend and member of the Hall of Fame, Reggie Jackson, aka, Mr. October. JinJa is a serial entrepreneur. She is an Apple iBook Publisher for her digital book publishing company Birk Digital, an Amazon.com seller for Utah Carol, an Americana pop-country band she founded with her husband in 1995 and was also on the development team that created the US-based Digital Coaching Program for Google, Inc., created to train small and underrepresented American businesses, which include all women, to succeed online. She is a descendant of a Pullman Porter, and was recently recognized as a Descendant of Distinction by the The A. Philip Randolph Pullman Porter Museum. Her agency also represents Illinois for Google in its annual Global Economic Impact Report, a designation that places her agency among the top 50 companies in America that delivered high value impact to Google in 2017.
Why did you decide to join WLCO?
I [JinJa] joined WLCO because their leadership is open to new ideas. The organization is vibrant, active, positive and authentically engaging with the West Loop business community to provide advocacy, resources and personalized attention. I haven't seen that level of involvement at other local chamber-like organizations in the City. It's important to me that any organization I lend my business name and credibility, is also working diligently to help my business gain visibility so I can reach more customers and grow.
What excites you most about West Loop?
My husband and I lived in the West Loop in back in 1995, and have seen great change in the character of the streets. We even cut our first album at 1000 West Washington in Annie Properties next to Wishbone. The relentless march of crisp development in the neighborhood is breathtaking also. I love the buildings, the wide streets, the mix of architecture, the history. There is a clear creative and business vision on this side of town, partly because there are these giant boxy solid buildings that can be transformed into virtually whatever you imagine them to be. One of my largest clients has an office here too. I am grateful for their commitment to Chicago, their stewardship of their block, and they have led the way to being hip and cool for the entire City! Finally, I also want my business to be a part of any team that is committed to the success and growth of small businesses. Small businesses are driving the US economy, we are adding the most jobs, stabilizing families and communities, more open to change and innovation, and certainly our diverse and creative businesses are what has kept the West Loop on the map for this long!
Looking to connect with JinJa Professionally? Click here to connect with her on LinkedIn
"How to Brag About Your Business" published on 3 Percent, an article written by JinJa for for women-owned businesses and
Learn more about Birk Creative