Lidia Varesco Design

Lidia Varesco Design

Empowering organizations to make a difference

Lidia Varesco Racoma of Lidia Varesco Design empowers organizations and entrepreneurs to make a change through branding and marketing design. She helps them get their message out so they can focus on doing what they do best—making a difference in the community.

Lidia works with nonprofits, associations, higher education, and entrepreneurs to develop brand strategy, logo and identity design, marketing materials, and email/social media marketing. She also has a passion for content development, so she can make you sound good AND look good. 

She is active in the small business community and blogs about branding and marketing on her blog Educated Design, as well as small business blogs. She is also founder of Biz Mama, an online community for moms in business and the locally-focused children’s apparel line typebaby.

Follow her 10-Minute Marketing weekly blog series for quick marketing tips or download her free Brand Checklist to give your organization a branding tune-up.

    • Association Conference Brochure
    • Concept and design development of marketing brochure for a conference.
    • B2B Branding & Marketing Materials
    • Branding, logo development and design of marketing/sales materials (whitepaper and PowerPoint presentation) for a B2B marketing business.
    • Higher Education Branding & Marketing
    • Brand development and concept, design and development of marketing brochure for a seminary.
    • Nonprofit Event Branding & Invitation
    • Design and development of branding and invitation materials for gala event.
    • Nonprofit Marketing Brochure
    • Concept and design development of marketing brochure for a nonprofit organization.
    • Small Business Branding & Marketing Materials
    • Branding, logo and development and design of marketing materials for a wellness business.

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